Demand Generation Proposal

One-Time Implementation Fee$2,500
Billed at contract signing

        Audience research & initial list build, conversion tracking infrastructure, landing page development, campaign architecture, and HubSpot integration.
      

Monthly Retainer

Retainer scales with ad spend to reflect the increased campaign complexity, creative velocity, and optimization work required at higher budgets.

Monthly Ad Spend	Monthly Retainer
Up to $50K	$8,000
$50K – $100K	$12,000
$100K – $200K	$16,000
$200K+	Custom scope review

Retainer tier adjusts when trailing 30-day ad spend crosses a threshold for two or more consecutive months.

Included

Ad campaign management across Meta and Google
Custom audience building and targeting
Direct response creative production (image, motion graphics, AI-assisted video)
Landing page build, hosting, and optimization
Lead capture and HubSpot integration
Click identification and CRM enrichment
Monthly performance reporting

Not Included

LinkedIn outbound campaign management (available as add-on)
Brand-level creative production (Dayjob)
Email campaign management
Organic social media

Terms

• 6-month minimum engagement
• Implementation fee billed at contract signing
• Retainer begins at campaign launch
• Ad spend paid directly to platforms by Stuut

Timeline

2 weeks to launch without video. Video assets layered in during weeks 2–4.

Our approach is built around precision audience targeting. We build and match custom audiences directly to ad platforms, ensuring every dollar of spend reaches verified decision-makers in your ICP.

Days 1–14

Onboarding, Build & Launch

Research & Strategy

Client kickoff and comprehensive company onboarding
Market research: order-to-cash / AR automation competitive landscape
Collect existing brand and creative assets from Dayjob
Google Search keyword research and campaign architecture

Audience Building

Define precision targeting criteria from onboarding and market research
Build first audience: ~10,000 net new contacts from ~5,000 target companies
Client calibration on sample profiles — validate audience quality before deployment
Finalize and deploy matched audience for ad targeting

Infrastructure

Conversion tracking setup (pixels, UTMs)
HubSpot integration and lead capture configuration
Up to 3 landing pages built and deployed (vertical/product-specific, demo booking CTA)

Creative & Launch

Direct response creative developed from Dayjob brand assets
Meta campaigns launched targeting precision-matched audience
Google Search campaigns launched (high-intent buying keywords, competitor alternatives, vertical-specific terms)

Campaigns live by Day 14

Days 15–30

Data Collection & Creative Expansion

Active campaigns collecting performance data across Meta and Google Search
Additional creative assets layered into campaigns (video, motion graphics)
Targeting and budget optimization based on early performance signals
Click identification active — ad engagement data enriched and available for outbound follow-up
First performance snapshot delivered

Days 31–60

Optimize, Expand & Scale

Optimization

Full optimization cycle informed by 30+ days of live data
First major creative refresh — new angles, variations, and formats based on performance
Landing page optimization based on conversion data

Audience Expansion

Second wave: 10,000 net new contacts built and deployed
Previous month’s audience continues receiving ads — building a growing always-on audience

Channel Expansion

Google Display Network campaigns launched
YouTube campaigns launched
Google Search coverage expanded based on keyword performance data

Reporting

Comprehensive monthly performance report: full-funnel metrics from impression to demo

Days 61–90

Scale & Strategic Review

Full campaign optimization across Meta, Google Search, Display, and YouTube
Creative iteration engine operating at full velocity
Third wave: 10,000+ net new contacts deployed (scalable based on TAM and budget)
Cumulative always-on audience growing from months 1 and 2
Path to scaling spend beyond initial budget evaluated
Strategic review: channel allocation, audience expansion opportunities, and forward roadmap for months 4–6
Comprehensive performance review delivered